Attendees for Workshop

Challenge

• • Get Prospects to the Website at a profitable Conversion Rate
  • Convert those Prospects into Sales, i.e. Workshop Attendees
  • Use Google Ads credit fully before the time of the next workshop

Solution

• • Delivering results in a compressed timeframe required an Active Management approach for this client
  • Broad match patterns delivered immediate traffic volumes which were coupled with a daily review of the search terms triggering ads so that we could rapidly shape the campaign by adding negative keywords for search terms not related to the workshop.  This allowed us to maximise reach without wasting budget.

Outcome

• • Fully working sales funnel
  • Campaign shaped – almost 200 negative keywords added
  • Conversion tracking verified
  • CTR of 3.9% – average CTR is ~1%
  • Workshop Attendees filled
  • Google Credit was fully utilised, campaign trajectory parameters were tweaked to target this outcome