In today’s dynamic telecommunications market, customers are increasingly frustrated by their inability to control call charges and find the plan that best fits their needs. CareOptimiser empowers operators to bridge this gap, offering a service that assesses individual calling profiles to identify and rank the best available pricing plans for each user throughout their lifecycle.
How It Works
CareOptimiser is not a billing system; rather, it is a robust solution designed to leverage your existing data warehouse
Granular Analysis: To ensure absolute accuracy, the system uses the most granular usage information—Call Detail Records (CDRs).
Intelligent Aggregation: To reduce calculation load and disk space requirements, CDRs are intelligently aggregated into call types based on time, duration, and event classification.
Comprehensive & Intelligent Re-Rating: The engine re-rates historical usage against over in-market plans to project exactly what a subscriber would pay. The re-rating engine is compiled dynamically based on the plans in the To list to ensure only the algorithms needed are included.
Category Tagging: Plans are grouped into suites for easy identification, such as:
Handset/Recontracting Plans: Offered in conjunction with a new mobile phone.
Contract Suites: Grouped by duration (e.g., 12-month or 24-month commitments).
BYO/SIM-Only: For customers who prefer no contract and already own their device
Key Benefits for Operators
Reduce Churn: Identify customers at risk of leaving based on price and proactively move them to a better-suited plan.
Extend Customer Life: By providing "peace of mind" that they are on the right plan, you build long-term satisfaction and loyalty.
Revenue Bounce Back: Research shows that 85% of consumer and SME customers return to their original spend levels within three months of optimization as they adjust their usage to their new, more efficient plan.
Price Simulation: Test new tariff concepts against actual customer usage profiles before launching them to market, ensuring competitive positioning with precision.
Revenue Assurance: Cross-reference billing results with CareOptimiser to identify revenue leakage and audit current plans.
Campaign Ready Results
CareOptimiser doesn’t just produce reports; it generates actionable CRM campaigns.
Direct Marketing: Send optimised results directly to customers via SMS, allowing for simple acceptance and substantial savings in marketing costs
Reactive Save: Equip customer service teams with the tools to save subscribers who call in intending to port to another operator
