In a rapidly maturing market, pricing has shifted from a simple acquisition tool to a critical lever for retention and yield management. Price Simulator is a powerful software solution designed to help organisations make faster, more informed, and measured pricing decisions by combining granular historical usage data with complex tariff modeling
Strategic Use Cases
New Product Development & Segment Targeting: Design and test new pricing plans for specific customer segments. By simulating these plans against actual historical usage, marketing teams can justify potential margin implications to finance departments with precision
Competitive Defense: When a competitor launches a new rate plan, Price Simulator allows you to immediately appraise the impact on your base. Identify exactly how many—and what type—of customers could save money by switching, enabling you to develop effective counter-offers
Yield & Margin Management: Beyond top-line revenue, Price Simulator incorporates cost tariffs to calculate gross margins, ensuring that new offers are profitable before they are ever deployed
Core Capabilities
Advanced Tariff Modelling: Supports standard, time-banded, tiered, and bundled tariffs, including complex "Friends and Family" or corporate MVPN structures.
Granular Classification & Rating Engine: Processes data at the atomic level (CDRs) rather than using top-down averages, ensuring results reflect real-world customer behaviour and that revenue and margin impacts are calculated accurately.
Usage Modification: Simulate behavioural changes by modifying total duration, call volume, or average call duration (ACD) to perform sensitivity analysis.
Integrated Costing: Include non-recurring, recurring, and interconnect costs to determine true operating profit and margin impact.
Comprehensive Reporting & Insights
Price Simulator provides a suite of multidimensional reports to visualize your market position:
Competitive "Can/Can't Save" Matrix: A two-dimensional framework showing how much a customer saves with your new plan versus a competitor's offer, prescribing specific marketing actions for each quadrant
Migration Impact: Forecast the total revenue shift when moving your existing subscriber base from current plans to candidate rate plans
Customer Base Analysis: Detailed breakdowns of revenue impact by product, segment, and region, with the ability to drill down to individual call types
Crossover Charts: Visualize the "break-even" points between different tariffs based on minutes of use (MOU) to find the optimal plan for every usage level
The Price Simulator Advantage
Speed to Market: Rapidly deploy and test new concepts in a matter of minutes.
Predictive Accuracy: Use historical data to remove the guesswork from pricing changes
Consistency: Establish a long-term pricing framework that maintains institutional knowledge
Move beyond acquisition. Master your margin and retain your best customers with Price Simulator
