Case Study: Electricity Price Comparison

Challenge

Deregulation of the energy sector in Australia has certainly attracted many new entrants, at current count there are over 25 electricity retailers.  The government’s objective in deregulating the industry was to introduce competition and as a result of the competition the theory was that customer’s would benefit from a more efficient industry and pay less for their energy needs.  Instead, we have seen the price of electricity more than double in the last 10 years and the energy industry emulating the complicated pricing plans so common in telecommunications in years gone past.

Solution

Analytical Models has leveraged their intellectual property to develop a service that allows consumers and businesses to have their power bills in quasi-real time so that the current pricing complexity is replaced with transparency.  To provide a comprehensive view of all the pricing plans which are available to you.  And, to remove all the friction associated with a customer moving to a more competitive deal.  At the moment customers often have to spend 20-30 minutes on the phone in order to sign up to a new deal.

Outcome

Under the brand of Energy Bill Doctor, Australia’s first online website that created transparency and compared the entire market was launched.  In a market rife with selling practices which do not have the customer’s best interest at heart Energy Bill Doctor has been warmly welcomed and customers are demonstrating that with double-digit growth in traffic and customer retention rates which are the envy of the industry.