After you meet a prospect what do you do with the information they have shared with you. If it’s a hot prospect I dare say you hang on to that information. You might even make some notes about your meeting. How about for a prospect that appears to be not so promising at this point […]
Being able to correctly identify customers who are likely to leave your business is one of the key metrics of any business. Managing churn is extremely important for so many businesses. There is of course the very obvious fact that the cost of retaining an existing customer is far less than acquiring a new one. […]
How can you easily get a clear picture of the potential impact of price on your customers? For years economists have developed theories to help explain why customers do what they do. Whilst knowing economics is certainly useful, there is a very simple and straightforward way to bring this sharply into focus and get a […]